JavaScript SEO: understanding, investigating, auditing

About the speaker

Patrick Hathaway

Sitebulb

 - Sitebulb

Patrick is Co-founder of Sitebulb

  • Part 1 JavaScript SEO: understanding, investigating, auditing

Show Notes

  • 05:00
    Overview of the JavaScript SEO 2024 study and its origins.
    The study was initiated from a feature request and evolved to include a comprehensive survey and data analysis.
  • 08:30
    Importance of understanding Googlebot's view during website crawling.
    Nearly all respondents agreed on the significance of knowing what Googlebot sees, highlighting the need for accurate rendering and crawling.
  • 12:45
    Discrepancies in SEO professionals' understanding of JavaScript SEO.
    Despite the consensus on its importance, only about 60% had read Google's documentation, and half knew only the basics.
  • 17:20
    The role of webinars in enhancing understanding of JavaScript SEO.
    A webinar following the study attracted significant interest, indicating a strong community desire to learn more about JavaScript SEO.
  • 21:50
    Collection and analysis period of the SEO survey data.
    Data was gathered over a five-week period post-webinar, with insights derived from both the survey responses and historical software usage data.

Quotes

  • "Almost everybody agrees that rendering and crawling are crucial for SEO." - Patrick Hathaway

  • "Only about 60% have actually read Google's documentation on JavaScript SEO." - Patrick Hathaway

  • "50% of respondents knew, at most, the basics of how Google indexes JavaScript." - Patrick Hathaway

  • "A third of respondents said that they didn't know how to determine if a site had significant dependence on JavaScript" - Patrick Hathaway

  • “One of the things we know that Google does is they don't just take the user declared canonical and just use that.”- Patrick Hathaway

  • Part 1 JavaScript SEO: understanding, investigating, auditing
About the speaker

Patrick Hathaway

Sitebulb

 - Sitebulb

Patrick is Co-founder of Sitebulb

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    Part 1JavaScript SEO: understanding, investigating, auditing